Why a Fortis Watch is a Lifetime Investment

A great watch lasts forever

Time is everywhere. With mobile phones, computers and microwaves, these days a watch is no longer a necessity. But a good watch is a personal statement. It’s amazing what a watch says about its wearer. Is it bold, discrete or classic?

A great watch lasts forever.

Time is everywhere. With mobile phones, computers and microwaves, these days a watch is no longer a necessity. But a good watch is a personal statement. It’s amazing what a watch says about its wearer. Is it bold, discrete or classic?

That’s why premium quality Swiss-made watches have remained the standard in watch design and function for over 100 years.Fortis is a 100% Swiss-made watch brand from Grenchen, a small town at the foot of the Swiss alps. Fortis watchmakers have been operating out of the same premises since 1912 -- the only Swiss brand to do so.

Fortis: The leaders in Swiss watch innovation

Wearing a Fortis is wearing a piece of watchmaking history. The company has continuously innovated and lead the way for global trends for many decades.

 Some of Fortis’ historical highlights include:

• Manufactured the Harwood watch in 1926, the first mass-market automatic watch.
• Marketed the first water-resistant watches in the 1940’s under the name ‘Fortissimo’.
• Introduced Pilot watches in 1987. The clear and distinct style established a worldwide trend which still is considered fashionable today.
• Released an automatic chronograph with an integrated mechanical alarm in 1997. This was an industry first and the technology was patented.

 Watches in space

Fortis is one of the most experienced watch brands when it comes to out of this world conditions. Since 1994, Fortis has been a sponsor of the Russian Space Program with the release of the Cosmonaut series of watches. These watches are standard equipment for Russian Cosmonauts and have clocked up a total of over 100, 000 earth orbits.

You get what you pay for

 Most of the Fortis watch range sits between $1500 and $5000, with exceptionally rare watches exceeding this range.

 When you own a Fortis, you own a 100% independent brand, not an item in a global portfolio. Even though Fortis produces a smaller quantity of watches compared to bigger brands, they don’t have to pay out multimillion dollar celebrity endorsements, which help keep prices competitive.

 In many cases, the mechanical movements used in Fortis watches are identical to ones found in luxury brands. Fortis watches can cost thousands less than brands using an identical movement.

 Fortis is one of the most experienced watch brands when it comes to out of this world conditions

Detecting fakes

When buying a watch, the number one consideration should be the reputation of the merchant. Some unscrupulous sellers have been known to sell genuine Fortis watches with original parts replaced.

 A fake Fortis is hard to spot. To be sure of genuine origin, a watch must to be opened and inspected by an expert and the serial number checked against official records. This can only be done by an official Fortis distributor or authorised dealer.

 The bottom line: never buy a new or used watch from a non-authorised dealer!

Our Fortis Picks

Aquatis Marinemaster Automatic

Fortis was one of the leading forces in the development of water resistant watches. The first Marinemaster models appeared on the international market in the 1940’s. Marinemaster's have remained a top choice for divers around the world ever since.,

Available for $2199

Cosmonautis Spacematic Counter Rotation Automatic

If a watch can survive the harsh conditions of space, it can survive anything down here on earth! This minimalist watch is all about form and function. 

Available for $1999

Aviatis F-43 Recon Chronograph

Distinguished yet sporty. This limited edition watch marked Fortis’ 100th anniversary on 2012 and has become an instant classic.

Available for $3999

Aviatis Daybreaker Stealth Chronograph

Nothing quite says ‘James Bond’ than the Daybreaker Stealth. With only 100 of these timepieces in circulation, these lucky wearers no doubt resemble Sean Connery.

Available for $19999

Looking for something else? Check out our full range of watches.