Bentley was established in 1948 in La Chaux-de-Fonds, Switzerland. The town is steeped in the history of Swiss horology, and known to the world as the cradle of modern watchmaking. In the early 90s,Bentley evolved to be Bentley Luxury Group S.A., and expanded product portfolio to include fashion and lifestyle accessories and leather goods, and embraced BE IN CONTROL as the brand motto.

 The watch division is principally engaged in designing, watchmaking and distributing watches and accessories. Bentleywatches are the flagship products managed by the group, following traditional Swiss watchmaking techniques and innovation in design, Bentley watches are recognized by enthusiasts as contemporary illustration of precision craft, each luxurious timepiece achieves fine balance between tradition and modernity.